{"id":1838,"date":"2026-08-26T17:14:44","date_gmt":"2026-08-26T17:14:44","guid":{"rendered":"https:\/\/yusipen.co\/1838-2\/"},"modified":"2026-10-16T12:56:15","modified_gmt":"2026-10-16T12:56:15","slug":"1838-2","status":"publish","type":"page","link":"https:\/\/yusipen.co\/it\/","title":{"rendered":""},"content":{"rendered":"\n<div class=\"yp\">.yp{&#8211;ink:#1f2328;&#8211;soft:#6b7280;&#8211;line:#e5e7eb;max-width:840px;margin:0 auto;padding:40px 24px 72px;color:var(&#8211;ink);font-size:17px;line-height:1.75}\n.yp h1{font-size:42px;line-height:1.15;margin:0 0 6px;letter-spacing:-0.02em}\n.yp h2{font-size:22px;margin:56px 0 18px;padding-top:28px;border-top:1px solid var(&#8211;line);letter-spacing:-0.01em}\n.yp p{margin:0 0 16px}\n.yp .lead{font-size:19px;color:#374151}\n.yp .muted{color:var(&#8211;soft);font-size:15px}\n.yp a{color:inherit;text-decoration-color:#b5bcc4;text-underline-offset:3px}\n.yp a:hover{text-decoration-color:var(&#8211;ink)}\n.yp .head{display:flex;gap:28px;align-items:center;flex-wrap:wrap;margin-bottom:28px}\n.yp .head img{width:128px;height:128px;object-fit:cover;object-position:top;border-radius:50%}\n.yp ul.plain{padding-left:20px;margin:0 0 16px}\n.yp ul.plain li{margin-bottom:10px}\n.yp .tl{list-style:none;padding:0;margin:0}\n.yp .tl li{display:grid;grid-template-columns:96px 1fr;gap:18px;padding:11px 0;border-bottom:1px dashed var(&#8211;line)}\n.yp .tl .yr{color:var(&#8211;soft);font-variant-numeric:tabular-nums}\n.yp .pics{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin:20px 0 8px}\n.yp .pics img{width:100%;aspect-ratio:3\/4;object-fit:cover;border-radius:10px;margin:0}\n@media(max-width:640px){.yp .pics{grid-template-columns:repeat(2,1fr)}.yp h1{font-size:32px}.yp .tl li{grid-template-columns:70px 1fr}}\n<div class=\"head\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_restaurant_Sicily.jpg?ssl=1\" alt=\"Oleksandr Yusypenko\" \/><div><h1>Oleksandr Yusypenko<\/h1><p class=\"lead\">Most people call me Alex. I live in Modica, Sicily, and I make a WordPress product company work \u2014 lately, more and more, with AI woven into the everyday work.<\/p><\/div><\/div><p>I&#8217;m Ukrainian, born in Odesa. For the last nine years I&#8217;ve worked in the WordPress ecosystem \u2014 themes, plugins, marketplaces, and everything it takes to run a product company: from support tickets to release pipelines to the monthly numbers. Before that I spent years on the front line of customer support for a big US e-commerce store, and before <em>that<\/em> I was a bank account manager reading small businesses through their balance sheets. All three turned out to be the same education in different clothes.<\/p><p>These days most of my work circles one question: what does a small company look like when AI is genuinely part of it \u2014 not a demo or a press release, but the daily work of developers, testers, marketers and support people. I build those systems, run them in production, and live with the results.<\/p><h2>Now<\/h2><ul class=\"plain\"><li>Solutions architecture and operations at <a href=\"https:\/\/themerex.net\" target=\"_blank\" rel=\"noopener\">ThemeREX<\/a> \u2014 a WordPress product company with a large theme portfolio: releases, marketing, partnerships, and the AI systems underneath all of it.<\/li><li>Small personal systems on the Claude API \u2014 a morning briefing, automations for the boring parts of life.<\/li><li>Italian lessons, and running Sicilian roads before the heat arrives.<\/li><\/ul><h2>The story so far<\/h2><ul class=\"tl\"><li><span class=\"yr\">2010<\/span><span>Alfa-Bank Ukraine, SME accounts. Learned to read a business through its numbers.<\/span><\/li><li><span class=\"yr\">2011<\/span><span>CARiD, a US auto-parts e-commerce. Four years of support and billing \u2014 talking with customers every single day.<\/span><\/li><li><span class=\"yr\">2015<\/span><span>TemplateMonster: partner relations, affiliate tools and ready-made stores, the developer certification center, communication and marketing.<\/span><\/li><li><span class=\"yr\">2017<\/span><span>ThemeREX. Marketing first \u2014 SEO, content, email and affiliates for a portfolio of 900+ themes, several plugins and a custom development studio.<\/span><\/li><li><span class=\"yr\">2022<\/span><span>The war. We left Ukraine; Modica, Sicily, slowly became home.<\/span><\/li><li><span class=\"yr\">2025<\/span><span>Moved into solutions architecture and operations \u2014 and began rebuilding how the whole company works around AI.<\/span><\/li><li><span class=\"yr\">2026<\/span><span>The company runs AI-first: development, testing, content, support \u2014 systems I designed carry a real share of the daily load.<\/span><\/li><\/ul><h2>Things I&#8217;ve built<\/h2><ul class=\"plain\"><li>An internal marketing platform (Laravel + React + LLM APIs) that runs six publishing channels with light human oversight.<\/li><li>A sales and analytics portal that reconciles marketplace and direct-sales data every day \u2014 including the refunds other reports quietly miss.<\/li><li>Commercial WordPress plugins \u2014 among them a suite that went through WordPress.org&#8217;s security review to publication, and a booking platform with payments.<\/li><li>SEO\/AEO tooling, end-to-end test suites, and a small \u201clife OS\u201d on the Claude API that briefs me every morning over coffee.<\/li><\/ul><h2>Writing<\/h2><ul class=\"plain\"><li><a href=\"https:\/\/yusipen.co\/cursor-vs-claude-code-which-ai-coding-assistant-should-you-choose\/\">Cursor vs Claude Code: which AI coding assistant should you choose?<\/a> <span class=\"muted\">\u00b7 Feb 2026<\/span><\/li><li><a href=\"https:\/\/yusipen.co\/install-claude-code-step-by-step-setup-and-quick-start\/\">Install Claude Code: step-by-step setup and quick start<\/a> <span class=\"muted\">\u00b7 Feb 2026<\/span><\/li><li class=\"muted\">Older notes on customer service and running an online business live in <a href=\"https:\/\/yusipen.co\/it\/blog-yusipen-co\/\">the blog<\/a>.<\/li><\/ul><h2>Away from the keyboard<\/h2><p>Running on Mondays, Wednesdays and Fridays \u2014 5 to 10 km at around 5:00\/km \u2014 skiing in winter, and old cities and warm coasts whenever there&#8217;s an excuse: Vienna, Pisa, Paris, Romania, Turkey, the Dominican Republic. English at work, Ukrainian and Russian by birth, Italian in progress.<\/p><div class=\"pics\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_running_sicily.jpg?ssl=1\" alt=\"Running a race in Sicily\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_skiing.jpg?ssl=1\" alt=\"Skiing in the mountains\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_viena.jpg?ssl=1\" alt=\"Vienna\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_travel_Pari-Louvre.jpg?ssl=1\" alt=\"Paris, at the Louvre\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_travel_Pisa.jpg?ssl=1\" alt=\"Pisa\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_travel_Turkey.jpg?ssl=1\" alt=\"Turkey\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_travel_Romania.jpg?ssl=1\" alt=\"Romania\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_travel_Dominican-Republic.jpg?ssl=1\" alt=\"Dominican Republic\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_fashion-clothing_Sicily.jpg?ssl=1\" alt=\"Sicily\" \/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/yusipen.co\/wp-content\/uploads\/2026\/08\/Alex_casual_beach.jpg?ssl=1\" alt=\"A Sicilian beach\" \/><\/div><h2>Say hello<\/h2><p>The <a href=\"https:\/\/yusipen.co\/it\/contatti\/\">contact page<\/a> reaches me, and so do <a href=\"https:\/\/www.linkedin.com\/in\/oleksandr-yusypenko-bb5392302\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/yusipenko.alex\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/aleksandryusipenko\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>.yp{&#8211;ink:#1f2328;&#8211;soft:#6b7280;&#8211;line:#e5e7eb;max-width:840px;margin:0 auto;padding:40px 24px 72px;color:var(&#8211;ink);font-size:17px;line-height:1.75} .yp h1{font-size:42px;line-height:1.15;margin:0 0 6px;letter-spacing:-0.02em} .yp h2{font-size:22px;margin:56px 0 18px;padding-top:28px;border-top:1px solid var(&#8211;line);letter-spacing:-0.01em} .yp p{margin:0 0 16px} .yp .lead{font-size:19px;color:#374151} .yp .muted{color:var(&#8211;soft);font-size:15px} .yp a{color:inherit;text-decoration-color:#b5bcc4;text-underline-offset:3px} .yp a:hover{text-decoration-color:var(&#8211;ink)} .yp .head{display:flex;gap:28px;align-items:center;flex-wrap:wrap;margin-bottom:28px} .yp .head img{width:128px;height:128px;object-fit:cover;object-position:top;border-radius:50%} .yp ul.plain{padding-left:20px;margin:0 0 16px} .yp ul.plain li{margin-bottom:10px} .yp .tl{list-style:none;padding:0;margin:0} .yp .tl li{display:grid;grid-template-columns:96px 1fr;gap:18px;padding:11px 0;border-bottom:1px dashed var(&#8211;line)} .yp .tl .yr{color:var(&#8211;soft);font-variant-numeric:tabular-nums} .yp .pics{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin:20px 0 8px} .yp [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-1838","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oleksandr Yusypenko \u2013 WordPress &amp; AI, dalla Sicilia<\/title>\n<meta name=\"description\" content=\"Oleksandr (Alex) Yusypenko \u2013 Gestisco le operazioni di prodotto e sviluppo sistemi AI per un&#039;azienda WordPress, da Modica, Sicilia. 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